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Great things in business are never done one. They're done by a team of people.
Shine where it matters!
Shine where it matters!
North Wave Media
At North Wave Media, we support small to mid-size businesses, startups, and entrepreneurs with PR, communications strategy, branding, social media, media planning, and more. North Wave Media is built on the spirit of the north, genuine relationships, grounded people, and services you can count on. These values go beyond borders, scaling seamlessly no matter where your business grows. Whether you’re launching something new, scaling up, or looking to elevate your voice, we meet you where you are and help you shine where it matters most.
Hi Glad you’re here
PARUL YADAV
North Wave Media is an integrated media agency
North Wave Media is an integrated media agency led by strategist and connector Parul Yadav, with a footprint stretching from Canada, The United States, Dubai and India. We’ve worked with powerhouse brands like Right at Home, Albertsons Companies, Digital Dubai Authority, PORTEIRO, Royal Bank of Canada, Toys “R” Us, Kraft Heinz, Arizona Realtors, and more. Whether you’re an entrepreneur, small business, global team, or nonprofit doing big things, we’ll help you cut through the noise, clarify your message, and connect with the right people. Our process is collaborative, transparent, and personal because cookie-cutter campaigns? Not our thing.
100%
Client satisfaction.
60+
Projects completed. Each one driven by strategy, storytelling, and results.
2M+
Audience reach and impressions and growing every day.
100+
Secured media placements amplifying voices and making brands seen and heard
SERVICES
What We Do (Really Well)
We offer full-spectrum communication support thoughtfully built and personally delivered.
Public Relations & Media Outreach
We start by understanding the story behind your work, what drives it, why it matters, and where it fits in the larger conversation. From there, we shape narratives that connect with the right media outlets, whether it’s a national feature, local spotlight, or niche industry podcast. Our outreach isn’t transactional; it’s about building long-term relationships that bring your story to the surface in a way that feels natural and meaningful.
Content & Copywriting
Before we write a single word, we take time to listen, how you speak, what you care about, and how your audience connects. Then we translate that into content that actually sounds like you. From a homepage rewrite to social media captions or thought leadership pieces, our focus is on tone, clarity, and resonance so the final result aligns with both your voice and your goals.
Brand Positioning & Messaging
We help you zoom out. What’s the bigger picture? What’s the throughline? Through a collaborative process, we identify your core values, differentiators, and brand personality, then craft messaging that ties it all together. This isn’t just about a tagline, it’s about creating language that you and your team can use across every touchpoint with confidence and consistency.
Social Media & Digital Strategy
We look at the bigger ecosystem of how you show up online, what’s working, what feels off, and where there’s opportunity to build stronger connections. We don’t just build content calendars, we create rhythm, strategy, and intentional presence. Whether you’re growing a following or nurturing an existing community, we help make the online side of your brand feel sustainable and aligned
Thought Leadership
You’re already doing the work, sometimes it’s just about making space for others to see it. We explore who’s in your ecosystem, what conversations you belong in, and where you can show up in a way that adds value. From Linkedin writing, speaking engagements to media collaborations, we help you identify aligned opportunities and step into them authentically.
OUR CLIENTS
SECTORS WE SERVE
At North Wave Media, we know that every industry has its own language, challenges, and opportunities. That’s why we take the time to deeply understand each sector we support translating linguistic terminology into clarity and strategy into real results.
Here’s a closer look at the areas where we’ve already made an impact:
Home & Health Care
Trust is everything in healthcare. We’ve worked with home care networks, insurance and Medicare brokers, senior fitness trainers, wellness providers, and community health programs to strengthen relationships between caregivers, families, and communities. Our strategies go beyond brochures and campaigns, we craft empathetic messaging that turns “services offered” into stories of care, compassion, and connection. From local clinics to national advocacy, we ensure health focused brands show up with clarity, credibility, and heart. Our work includes: caregiver engagement campaigns, patient and family centered communications, wellness and fitness promotions, and community outreach strategies.
Nonprofit & Community Organizations
Mission driven organizations need more than visibility, they need messaging that mobilizes support and inspires action. We work with nonprofits, advocacy groups, and community organizations to amplify their voices, highlight their impact, and engage stakeholders in meaningful ways. By blending storytelling with strategy, we help nonprofits secure funding, rally volunteers, and strengthen their presence in the communities they serve. Our work includes: stakeholder communications, advocacy messaging, community engagement strategies, and media outreach that puts purpose front and center.
Consumer Packaged Goods (CPG)
Few industries move as quickly or face as much competition as consumer packaged goods. From food and beverage to lifestyle and household products, we help brands stand out while staying true to their roots. Our role is to make CPG companies culturally relevant, resonate with everyday shoppers, and maintain trust across markets. Our work includes: product launch campaigns, influencer collaborations, packaging storytelling, seasonal promotions, and brand positioning strategies that balance tradition with modern trends.
Finance & Banking
Complex topics don’t have to feel complicated. We support financial institutions, advisors, startups, and community banks in simplifying their messaging while building credibility and trust. By translating financial jargon into human language, we help clients engage audiences with confidence, whether they’re employees, customers, or communities. Our work includes: internal communication strategies, customer education campaigns, thought leadership development, and digital content that makes finance approachable and relevant.
Tech & Platforms
Innovation alone isn’t enough, tech needs storytelling that explains why it matters. We work with startups, app developers, SaaS companies, and platform based businesses to humanize their products and connect with users, investors, and media. By focusing on translating features into benefits and benefits into impact, we make sure tech speaks human. Our work includes: product launches, messaging frameworks, pitch decks, media outreach, and digital strategies designed to build trust and drive adoption.
Commercial & Interior Design
Design goes beyond aesthetics, it is a statement of innovation, function, and purpose. We collaborate with commercial, interior, and lifestyle design brands to showcase the craftsmanship and stories behind their work. Whether it’s B2B campaigns for architects and builders or storytelling that captures the lifestyle impact of a product, we highlight design as both practical and inspirational. Our work includes: B2B communications, sustainability focused storytelling, product launch campaigns, and digital media strategies that position brands as leaders in a competitive space.
Real Estate & Associations
The real estate industry is fast moving and community driven. We work with associations, realtors, brokers, and property developers to create communications that keep pace with the market while fostering connection and trust. From policy conversations to community engagement, we help real estate organizations position themselves as credible leaders in a constantly evolving landscape. Our work includes: member engagement campaigns, advocacy and public affairs communications, educational content for professionals, and strategic storytelling that strengthens brand reputation.
And Beyond…..
While these sectors showcase our core expertise, they don’t define our limits. We regularly support small businesses across lifestyle, wellness, nonprofits, education, professional services, and local entrepreneurship. We believe great communication can transform any industry and we’re always open to learning about new spaces. If your business doesn’t fall neatly into the categories above, we’d love to hear your story and explore how we can help you shine where it matters most.
OUR APPROACH
Shine Where It Matters Most!
We believe the best campaigns start with listening. That’s why every project kicks off with a deep dive into your goals, voice, and audience. Then we roll up our sleeves, build a clear strategy, and bring it to life across every touchpoint. You won’t get lost in a long chain of account managers or templated deliverables. You’ll work directly with us. And we’ll keep showing up strategic when it counts, scrappy when needed, and always in your corner.
Entrepreneurs
We work with founders who are building something from the ground up or growing something that’s deeply personal. Whether you're launching your first product, expanding your digital presence, or finally getting your story out into the world, we meet you where you are. You bring the vision; we help you shape the message, find your audience, and gain momentum in a way that feels true to you.
Small Businesses
For small but mighty teams, we become your extended comms arm. We help you refine your brand voice, streamline your messaging, and amplify what makes you different. From social strategy to media outreach, we bring structure to your storytelling so you can focus on doing the work, knowing the right people are hearing about it.
Global Corporates & In-House Teams
We collaborate with in-house communications and marketing teams to provide fresh thinking, creative direction, and tactical execution. Whether it’s launching an internal campaign, supporting brand initiatives across multiple markets, or advising on strategic messaging, we adapt to your workflow and goals. Think of us as a flexible partner who understands both the pace and complexity of larger organizations.
Nonprofits & Purpose-Driven Organizations
Storytelling matters even more when your work is about impact. We help nonprofits and social-good organizations communicate clearly, connect emotionally, and show up with confidence, whether that’s through campaigns, advocacy work, or donor communications. We believe in the power of purpose-led messaging, and we’re here to make sure your values shine through everything you share.
Government & Public Sector
With experience supporting agencies like the Digital Dubai Authority and others, we understand the nuances of public sector communications. We help clarify complex initiatives, humanize policy-driven work, and develop digital strategies that meet people where they are, without losing the bigger message in the details.
Creative Collaborators & Agencies
Sometimes we're brought in as partners—to support design studios, marketing teams, or other agencies who need communications support behind the scenes. Whether it’s co-creating a launch plan, leading the messaging work, or managing outreach, we collaborate seamlessly to bring projects to life with cohesion and clarity.