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Great things in business are never done one. They're done by a team of people.

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northwavemedia

PUBLIC RELATIONS 

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MEDIA OUTREACH

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CONTENT 

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COPYWRITING

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What We Do (Really Well)

SERVICES

We offer full-spectrum communication support thoughtfully built and personally delivered.

BRAND POSITIONING

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MESSAGING

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SOCIAL MEDIA

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DIGITAL STRATEGY

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#FITNESS IS DREAM FOR  EVERYONE

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#FITNESS IS DREAM FOR  EVERYONE

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#FITNESS IS DREAM FOR  EVERYONE

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#FITNESS IS DREAM FOR  EVERYONE

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#FITNESS IS DREAM FOR  EVERYONE

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#FITNESS IS DREAM FOR  EVERYONE

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1

Public Relations & Media Outreach

We start by understanding the story behind your work, what drives it, why it matters, and where it fits in the larger conversation. From there, we shape narratives that connect with the right media outlets, whether it’s a national feature, local spotlight, or niche industry podcast. Our outreach isn’t transactional; it’s about building long-term relationships that bring your story to the surface in a way that feels natural and meaningful.

Strategic PR is more than press releases and quick wins. It’s a plan that grows with your brand and ties every communication back to your goals. Think of it as your roadmap for how, when, and why you show up in front of your audience.
Let’s be real, visibility without clarity doesn’t work. A strong PR and media strategy keeps your message consistent, credible, and easy to understand. It helps you:

  • Stay on brand across every channel

  • Build trust with both media and customers

  • Focus your campaigns instead of reacting last minute

  • Spot risks and opportunities before they happen

  • Make every piece of outreach intentional and aligned with your goals

    Whether you’re launching something new, stepping into a bigger market, or just tired of shouting into the void, the right strategy makes sure your voice cuts through the noise.
    • Our process is collaborative. We build strategy together and stay hands-on through execution. Here’s how we usually roll:

    1. Deep Dive – We get to know your story, audience, and goals.

    2. Research – We study your industry and find your best opportunities.

    3. Message Development – We craft your core brand messages.

    4. Plan & Calendar – We build a roadmap for campaigns, pitches, and content.

    5. Execution & Support – We help bring it all to life and keep it moving.

    Content & Copywriting

    Before we write a single word, we take time to listen, how you speak, what you care about, and how your audience connects. Then we translate that into content that actually sounds like you. From a homepage rewrite to social media captions or thought leadership pieces, our focus is on tone, clarity, and resonance so the final result aligns with both your voice and your goals.

    Strong content builds trust, sparks emotion, and drives action. With the right content, you can:

  • Clarify your value and vision

  • Build trust and emotional connection with your audience

  • Keep your message consistent across every platform

  • Drive traffic, engagement, and conversions
    • Our process is collaborative and rooted in your voice:

    1. Voice Discovery – We learn how you and your team naturally speak.

    2. Audience Research – We understand how your audience listens and responds.

    3. Content Strategy – We design a plan that ties your goals to the right formats.

    4. Draft & Refine – We write, edit, and align everything with your brand.

    5. Delivery & Refresh – We deliver polished content, with optional refresh cycles.

    2

    Brand Positioning & Messaging

    We help you zoom out. What’s the bigger picture? What’s the throughline? Through a collaborative process, we identify your core values, differentiators, and brand personality, then craft messaging that ties it all together. This isn’t just about a tagline, it’s about creating language that you and your team can use across every touchpoint with confidence and consistency.

    If your brand voice isn’t clear, your audience won’t connect. A strong positioning and messaging framework helps you:

  • Stand out in a crowded marketplace

  • Align your internal team under one voice

  • Communicate with clarity across campaigns and channels

  • Build trust and loyalty with your audience
    • 1. Discovery & Deep Dive – We explore your values, goals, and story.

    2. Market Research – We see where you sit in your industry.

    3. Message Architecture – We craft your key messages, pillars, and tone.

    4. Application – We ensure the language works across web, media, social, and more.

    3

    Social Media & Digital Strategy

    We look at the bigger ecosystem of how you show up online, what’s working, what feels off, and where there’s opportunity to build stronger connections. We don’t just build content calendars, we create rhythm, strategy, and intentional presence. Whether you’re growing a following or nurturing an existing community, we help make the online side of your brand feel sustainable and aligned

    Social media isn’t about posting more, it’s about posting with purpose. A strong digital strategy helps you:

  • Stay consistent without burning out

  • Reach the right people instead of shouting into the void

  • Build community, not just followers

  • Connect your content to real business goals

    • 1. Audit & Insights – What’s working? What’s not?

    2. Content Strategy – Align posts with brand goals.

    3. Platform Planning – Prioritize the channels that matter most.

    4. Calendar & Execution – Build out content calendars.

    5. Optimization – Track results and adjust over time.

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    Thought Leadership

    You’re already doing the work, sometimes it’s just about making space for others to see it. We explore who’s in your ecosystem, what conversations you belong in, and where you can show up in a way that adds value. From Linkedin writing, speaking engagements to media collaborations, we help you identify aligned opportunities and step into them authentically.

    Thought leadership isn’t about being the loudest voice in the room. It’s about adding genuine value and showing up in the spaces where your expertise matters. Done right, it can:

  • Build credibility and authority

  • Open doors to new clients and opportunities

  • Strengthen relationships with partners and peers

  • Position you as a trusted voice in your industry
    • 1. Speaker/Expert Profile Creation – Highlight your credibility.

    2. Opportunity Sourcing – Find aligned events, panels, and collaborations.

    3. Pitch Development – Position you for the right opportunities.

    4. Activation & Follow Up – Support you before, during, and after the spotlight.

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