CASE STUDIES

• 
  PORTEIRO
• 
  Right At Home
• 
  Kraft Heinz Canada

PORTEIRO

Industry: Mobile App & PropTech

About PORTEIRO

PORTEIRO is a mobile app designed to simplify and modernize access, security, and communication within residential and multi-unit buildings. Operating in a competitive app and proptech space, the platform relies on behind-the-scenes technology to improve everyday experiences—making it essential that its value be communicated clearly and effectively to both users and industry stakeholders.

The Challenge

PORTEIRO’s technology solves real problems, but much of its impact happens quietly in the background. The challenge was translating a highly functional platform into a clear, user-focused story that highlighted its relevance, benefits, and real-world use cases—without overwhelming audiences with technical language.

Our Objectives

• Clarify PORTEIRO’s value proposition for everyday users and partners
• Position the app as a modern, people-first solution in the proptech space
• Increase awareness through relevant tech, lifestyle, and industry storytelling
• Ensure consistent messaging across media, product updates, and growth moments 

Duration

Project-based engagement with strategic support during key launch and growth phases

Our Strategy

We focused on simplifying the narrative while preserving the integrity of the technology. By centering the story around user experience, access, and everyday convenience, we helped PORTEIRO communicate not just what the app does, but why it matters. Our approach aligned messaging with product milestones and broader conversations around smart living, security, and connected communities.

Media Outreach & Thought Leadership

• Strategic outreach to tech, proptech, and lifestyle media
• Messaging support for app launches and feature updates
• Positioning the platform within conversations about access, security, and modern living
• Guidance on storytelling for stakeholders, partners, and users 

Measurable Results

• Clearer understanding of the app’s value among target audiences
• Stronger positioning within the mobile app and proptech ecosystem
• More consistent, confident messaging across channels 

Testimonial from PORTEIRO

North Wave Media helped us clearly articulate what PORTEIRO does and why it matters. Their thoughtful approach to messaging made our platform easier to understand and positioned us more confidently within the proptech space.

– Arthur J. Burris

Right At Home

Industry: Home Healthcare

About Right At Home

Right At Home provides in-home care services focused on supporting seniors and families with dignity, compassion, and reliability. Operating in a competitive healthcare space, the brand required communications that balanced professionalism with empathy while remaining locally relevant.

The Challenge

Home healthcare is deeply personal. The challenge was to build trust while navigating a crowded market, ensuring messaging resonated with families, caregivers, and communities at both local and regional levels.

Our Objectives

• Increase visibility for regional franchise owners
• Build trust through community-focused storytelling
• Support consistent messaging across local markets
• Strengthen the brand’s presence through media and social content

Duration

Ongoing support across multiple regions and campaigns

Our Strategy

We leaned into storytelling rooted in real experiences—highlighting caregivers, community involvement, and the human impact of care. Our work balanced PR strategy with social content and local outreach, ensuring the brand showed up authentically where it mattered most.

Media Outreach & Thought Leadership

• Local and regional media pitching
• Community-driven storytelling
• Social media content support
• Messaging alignment for franchise and corporate teams

Measurable Results

• Increased regional visibility and engagement
• Stronger brand trust within local communities
• Consistent messaging across markets

Testimonial from Right At Home

“Working with North Wave Media felt like a true partnership. They understood the importance of trust in home healthcare and helped us tell our story in a way that felt human, local, and genuine. Their support across media and social helped strengthen our presence in the communities we serve.”

– Shalom Plotkins

Kraft Heinz Canada

Industry: Consumer Packaged Goods (CPG)

About Kraft Heinz Canada

Kraft Heinz is a household name with a legacy rooted in generations of consumers. The challenge wasn’t awareness—it was staying culturally relevant while honoring brand heritage.

The Challenge

In a fast-moving CPG landscape, the brand needed to connect with new audiences without losing the nostalgia and trust that define it. Messaging had to feel fresh, modern, and emotionally resonant—without straying from the brand’s core identity.

Our Objectives

• Refresh storytelling for modern consumers
• Support influencer and media initiatives
• Balance nostalgia with contemporary relevance
• Strengthen brand engagement through creative campaigns

   

Duration

Project-based campaigns

Our Strategy

We focused on creative storytelling that honored the brand’s legacy while introducing it to new audiences through influencer media kits and campaign messaging. Our work ensured consistency across platforms while allowing space for fresh, culturally relevant narratives.

Media Outreach & Thought Leadership

• Influencer media kit development
• Campaign storytelling support
• Product-focused messaging
• Lifestyle-driven content strategy

   

Measurable Results

• Increased engagement with younger audiences
• Strong influencer and media alignment
• Reinforced brand relevance in a competitive CPG space

   

Testimonial from Kraft Heinz Canada

“North Wave Media brought a thoughtful, creative lens to our campaigns. Their ability to balance brand heritage with fresh storytelling helped us connect with new audiences while staying true to who we are. They were collaborative, strategic, and easy to work with from start to finish.”

– Kraft Heinz Canada