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Great things in business are never done one. They're done by a team of people.
Hi, i’m PARUL.
PARUL YADAV
Hi, so nice meeting you! I’m Parul Yadav, Founder of North Wave Media and a passionate communications and media strategist. Over the last 6+ years, I’ve had the privilege of supporting brands across healthcare, consumer goods, lifestyle, fitness, tech, finance, interior design, architecture, and the nonprofit space.
Before launching NWM, I worked as a strategic partner with agencies, helping their clients grow thought leadership, engage online communities, and earn meaningful media coverage. Along the way, I learned something important: the most impactful strategies aren’t cookie-cutter. They’re personal, intentional, and rooted in the real story behind the brand.
That belief is what inspired me to create North Wave Media, an agency built on personalized partnership, bold visibility, and trust. My mission is simple: to help small businesses, entrepreneurs, and growing organizations shine brighter in the spaces that matter most.
With clients spanning Toronto, Vancouver, Halifax, Chicago, Cleveland, Cincinnati, Denver, Phoenix, San Francisco, Atlanta, and beyond, we bring big-city reach with small-team care.
I approach every project with a go-getter mindset, compassion, and the commitment to go above and beyond. Beyond client work, I’m an active member of the International Association of Business Communicators, a mentor to emerging professionals, and a Board Director at my local community health center, where I support initiatives around youth, housing, and healthcare access.
And when I’m not deep in storytelling mode, you’ll probably find me solo traveling, dancing, trying new foodie spots, or spending time with friends and family.
At the heart of it all, I believe communication has the power to connect, inspire, and create change.
“We’re always on the lookout for curious, thoughtful people who care about good work. If that sounds like you, feel free to share your resume and portfolio with to be considered for future roles.”